Unlike offline marketing, web analytics, site tracking and web statistics means you can discover precisely how, when and why your visitors react to your offers.
So tracking visitor routes and reactions on your web site is not just to garner statistics. Sifting through the data will provide nuggets of gold - information that will tell precisely when, where and what your visitors are doing, and how interested they are. Right now it's probable that 50% leave within 3 seconds of hitting your home page. By analysing traffic data in conjunction with your business objectives you can see exactly what you need to change to meet your goals.
We use advanced tools to do this. Web analytics, site tracking and web measurement are not rocket science but it is complicated and needs experience and skill to intepret the results and make cost effective recommendations for change.
And it needs to be done regularly to make the most of your investment.
NY Times blog post that has official word that Google started "testing video ads on some pages of search results," yesterday. We have not seen any examples of this test in any of the forums we track, so this must be an extremely limited test.
Do you own a local business? If so, Rob from the Coupons team has news you'll want to hear:Whether you own a day spa, hardware store, or dry cleaner, there's a good chance that customers in your neighborhood are looking for you on Google. Now you can take advantage of this opportunity by reaching
How to impress your visitor?