Reciprocal linking is good if they’re relevant and in moderation

Reciprocal linking is one of the most disputable SEO questions. The problem is that it is two-fold in nature. First, reciprocal links are natural being the essence of the Internet like linking overall. (So undoubtedly, we can’t do without them.) Secondly, it is the easiest way to manipulate your rankings by engaging in numerous link exchanges. It can provide visitors with links to other sites of a similar topic. Reciprocal links are considered the glue that binds the World Wide Web together as they allow users to cross over between Websites, pages and documents.

At the same time there exist some contradicting points of view. Webmasters claim that sometimes hundreds of links are added just to get a reciprocal link. Reciprocal links are considered harmful for the visitors as they might be distracted by seeing many links to alternative resources/ businesses. (which can be also up for debate).

 Now this brings us to two officially confirmed points:

1. reciprocal links should be relevant in order to be useful, natural and hence effective;
2. reciprocal links should be in minority (so focus on a couple of big players in your niche rather than wasting time exchanging links with everyone).