18 July 2008
Website age: does it matter for your site ranking?
Well-established sites have old domain names, so by reverse logics, an old domain should mean that the site is well established.
The points to this question include:
- well-established sites have old domain names, so by reverse logics, an old domain should mean that the site is well established;
- spammers register and drop domains quickly, thus logically spamming sites usually have newly registered domain names.
The common objectives of this question:
- Website age (and its backlink profile age) is what really matters;
- Domain age can play a minor part only as damping factor - i.e. one of the factors signaling the search engine that this might be a spammy / illegitimate site;
- Old domains may carry more weight due to their past records (i.e. old backlinks pointing to them) - this can be a good point to consider but then again if you are serious about your brand, keep in mind that an established domain already has associations and history before you own it and they might be hard to conquer.
So, domain registration date won’t of course hurt but it will hardly help. It is better to focus on registrating a new short-niche related and catchy domain name instead of trying to buy an old (previously owned by someone) one.
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