http://big-easy-seo.com/ en Description Thu, 24 Apr 2008 10:31:45 +0100 Wed, 20 Feb 2008 10:21:00 +0000 NY Times blog post that has official word that Google started "testing video ads on some pages of search results," yesterday. We have not seen any examples of this test in any of the forums we track, so this must be an extremely limited test. Danny Sullivan has word on the pricing model, explaining advertisers pay on a CPC model. We do have some older data on Google video metrics within the AdSense network. Plus Danny has some more examples of what these ads may look like, but who really knows? http://big-easy-seo.com/news/detail/3.html Tue, 15 Aug 2006 23:17:00 +0100 Do you own a local business? If so, Rob from the Coupons team has news you'll want to hear:Whether you own a day spa, hardware store, or dry cleaner, there's a good chance that customers in your neighborhood are looking for you on Google. Now you can take advantage of this opportunity by reaching Do you own a local business? If so, Rob from the Coupons team has news you'll want to hear: Whether you own a day spa, hardware store, or dry cleaner, there's a good chance that customers in your neighborhood are looking for you on Google. Now you can take advantage of this opportunity by reaching new customers and retaining existing business, at no cost to you. Through printable coupons on Google Maps, you can offer customers discounts or promotions at the moment they're looking for you. Customers can print out the coupons they find on your business listing page and redeem them at your physical store location. How do you set-up a coupon? Any local business, including those run by AdWords advertisers, can create and offer coupons for free through the Local Business Center . First, you need to create and update your business listing , as it would appear on Google Maps, to ensure that people know how to reach you by phone, email, or online. Once your listing has been verified , you can login to your Local Business Center account and create, edit, and manage coupons for free. This is a great way to get your business in front of your customers as they browse Google Maps - if you'd like additional information, take a minute to learn more about adding your business and coupons. Posted by Sarah, Inside AdWords crew http://big-easy-seo.com/news/detail/rss5137.html Tue, 23 May 2006 04:15:00 +0100 We're very excited to announce the release of click-to-play video ads on the content network. Here's Bismarck, from the Video Ads team, with the details on this new feature: We're very excited to announce the release of click-to-play video ads on the content network . Here's Bismarck, from the Video Ads team, with the details on this new feature: In the coming days, we will be adding click-to-play video ads to the line-up of text, Flash and image ad formats currently supported by the Google content network. At launch, video ads will be available to AdWords advertisers in the US, Canada and Japan - but we plan to roll them out to other regions shortly. Now, let's talk about the details. First, as with all AdWords ad formats, video ads will compete for placement on sites in the Google content network with other text, Flash and image ads -- and, as with our other image ad placements, you can choose to bid on a CPC or CPM basis. Second, these ads will be supported by both site- and keyword-targeted campaigns. You can choose to serve your video ad on a specific site or on pages in our content network that relate to your product or service. As always, you have the ability to geo-target your video ads internationally, nationally, or locally. Finally, unlike some intrusive advertising, users will have complete control. When a page loads, only a static image will be visible; the video will not start playing until the user initiates it. He or she will be able to advance the video, pause it, adjust the volume or click through to the advertiser's site, as you can see in the example below: But, you may say, video is only for big branding oriented advertisers. We beg to differ. This feature makes video ads much more accessible to all advertisers. Now, an owner of a small bed & breakfast in Lake Tahoe can put a video tour of his beautiful chalet right next to an article that talks about skiing the epic slopes of Squaw Valley. We hope you'll keep your eyes out for this new feature and let us know what you think. Posted by Sarah, Inside AdWords crew http://big-easy-seo.com/news/detail/rss4988.html Fri, 19 May 2006 17:15:00 +0100 When creating a new ad, be sure to make an informed decision about your Display and Destination URLs. Contrary to popular belief, the two do not need to be identical. To begin, let When creating a new ad, be sure to make an informed decision about your Display and Destination URLs. Contrary to popular belief, the two do not need to be identical. To begin, let http://big-easy-seo.com/news/detail/rss4986.html